Time Presentation Speaker / Moderator Panelists
8:30-9:15 Networking Breakfast/Sign-In
9:15-9:30 Opening Remarks & Welcome Greg Jones, Genentech
9:30-10:00 Speaker "The five essential elements of an emergency communications plan" Doug Levy
10:00-10:30 Speaker "Incident Commanders Do's and Don'ts" Jay Jamali
10:30-10:45 "BRMA Announcement/Break"
10:45-11:15 Speaker "The Application of Timely, Credible and Actionable Intelligence during a crisis" David Davari
11:15 - 12:00 Panel Discussion "Outsmart Disaster – Preparing businesses to prevent natural disasters from becoming ongoing catastrophes" Moderated by Lynn von Koch-Liebert Peter Ohtaki, Mayor of Menlo Park and  VP Enterprise Incident Management for Wells Fargo; Mike Dayton, Deputy Dir. for the SF Dept. of Emergency Management; and Jeff Bachhuber, Director Geosciences at PG&E
12:00-1:00 Networking Lunch
1:00-1:30 Speaker "Kaiser Permanente - Santa Rosa Wildfire Evacuation" David Overby
1:30-2:00 Speaker "Methods Organizations Use to Support Employees During Times of Extreme Circumstance" Fiona Raymond-Cox
Speaker 2:00-2:30 "Water and Wildfire Response: The Untold Story" Jim Wollbrinck, SJ Water Company
2:30-2:45 Break
Speaker 2:45-3:15 "Active Shooter Best Practices" Ron LaPedis
Panel Discussion 3:15-3:45 "Planning to Recover" Moderated by Malcolm Mead Fiona Raymond-Cox; Greg Jones; and Ron LaPedis
3:45-4:00 Closing Remarks & Thank You Malcolm Mead, Nexis Response
Greg Jones, Genentech
4:00-4:30 Networking

Speakers & Abstracts

See who's speaking with the title and abstract of their presentation below.

Fiona Raymond-Cox

Business Recovery Managers Association (BRMA)

"Methods Organizations Use to Support Employees During Times of Extreme Circumstance"

2017 was a year filled with extreme circumstances. Across the USA alone, organizations were contending with incidents such as hurricanes in the Gulf Coast, active shooter incidents, and wildfires in the West.

In January 2018, the California Resiliency Alliance (CRA), Business Recovery Managers Association (BRMA), and the California chapters of the Association of Continuity Professionals (ACP) conducted a joint survey looking at how organizations support their employees during times of extreme circumstance such as natural disasters, man-made incidents, and workplace incidents. Drawing upon the views and insights of more than five dozen public and private sector organizations, this breakout session will explore:

  • How organizations account for employees
  • Their formal policies and procedures, and informal practices related to:
    • Information sharing
    • mental health and counseling
    • assistance centers
    • memorial service support
    • Time off / paid leave, and
    • Financial support
  • How they support employees volunteering in response efforts.

The session will also include the results of a case study on the California 2017 wildfires, to demonstrate how organizations implemented their formal policies and procedures and/or informal practices in response to an actual incident.

The goal of the session is to give participants ideas to think about how their own organization might support their employees during times of extreme circumstance.

David Overby, CLEC; HEM

Securitas Chief of Security
Kaiser Permanente – Santa Rosa

"Navigating Your Way Through the Crisis: Kaiser Permanente - Santa Rosa Wildfire Evacuation"

In the early morning hours of Monday October 9th, 2017, the Kaiser Permanente Santa Rosa Medical Center experienced a critical threat to staff, members, patients and properties as wind-driven wildfires rapidly approached the Center perimeter. Hospital Incident Command was quickly convened and after consulting with local emergency leaders, it was determined that we needed to evacuate immediately. The successful outcome of this evacuation was the result of following our established emergency management plans coupled with our ability to adapt to demands that changed by the hour. The challenges were daunting, the rewards were immeasurable.

Ron LaPedis

Managing Director
Seacliff Partners International, LLC

"Active Shooter Best Practices"

First responders are arriving at your location and you have no idea why. What you don't know is that you have an active shooter situation, and someone dialed 911.

  • When the first responders arrive:
  • Will they be going in blind?
  • Will they have to shoot their way through locked doors because no one knows where the keys are?
  • Are there hazardous chemicals, processes, or areas that they need to stay away from?
  • Do you have private armed security who could become targets when officers see their guns?

This course will discuss how private industry should approach active shooter training, will present several ideas for how we can work with private industry before an event to ensure safety of both employees and officers, and will detail what went right and lessons learned from the May, 2018 YouTube incident.

Jay Jamali

Safety Director
Enviro Safetech

"Incident Commander Do's and Don'ts"

This presentation is a summary of my lessons learned as incident commander on over 200 emergencies (hazmat, fire, explosion, medical, Katrina, Northridge, evacuation, active shooter, etc.). This presentation is focused on do's and dont's for incident commanders and their lead staff such as operations, decon, search and rescue, staging and medical. Presentation covers what to do before, during and after an incident. Proper liaison and handoff to First Responders will also be covered.

The objective of this presentation is to share the lessons that I learned during my 10 years of working in the semiconductor industry and 25 years of providing emergency response training as a consultant for high tech, biotech, construction, universities, hospitals, manufacturing, R&D, Public agencies, Military, and international operations.

I am confident that this presentation will be of value to anyone assigned to the EOC or Command Post.

David Davari

Managing Director

"The Application of Timely, Credible and Actionable Intelligence during a crisis"

In October and December 2017, California was impacted by two extreme wind-driven wildfires. The combined fires resulted in 46 fatalities and thousands of structures lost costing an estimated economic damage of $85 billion*. The North Bay wildfires burned nearly 100,000 hectares with the majority of these devastations occurring within the first 12 hours of ignition. In these types of crisis every second counts. Sudden changes in wind directions have been characterized as the major determining factor contributing to the fires’ rapid spread. Access to a 24/7 Threat Monitoring and Real-Time Alerting system allows decision makers to quickly assess threats. To manage your organization’s risk the proper blend of situational awareness, strategic planning, and tactical services should be considered. This case study will highlight how Pinkerton partnered with a major healthcare provider to design and implement a data-based crisis plan and response that focused on mitigating the risks impacting their critical business operations.

*Source: National Interagency Coordination Center & Sacramento Bee

Jim Wollbrinck

Manager of Security and Business Resiliency
San Jose Water Co.

"Water and Wildfire Response: The Untold Story"

The Water Sector in California has been preparing for and responding to multiple hazards in the last 3 decades. Much of this has gone un-noticed. In this session, attendees will learn how these decades of training culminated in water agencies coordinating with public and private agencies to get water where it was needed to help firefighters and prepare for one of the toughest recovery efforts our region has experienced. These efforts now continue as we dive deep into the Haywired Scenario and the affects this event will have on water response and the customers we serve.

Doug Levy

Precision Wordsmith / Emergency Communications Consultant
Doug Levy Communications LLC

"Ditch the binder: The five essential elements of an emergency communications plan"

By focusing on the essential elements common to every emergency, managers and other leaders can streamline their plans so that crucial information can get out fast, when every minute counts. The presentation includes:

1) How to identify what can be done in advance
2) How to craft and disseminate messages that are effective in a crisis or emergency
3) Communications skills that every emergency manager or spokesperson should have or develop
4) Ways to account for special populations (such as different languages, hearing impairment, etc.) in emergency communications and
5) How to organize your emergency response to deliver effective communications within the critical first hour of any incident.

The presentation is based on topics covered in the book, The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts, which provides a framework that streamlines planning, preparation and training for emergencies large and small, from natural disasters to major crimes and everything in-between.

Lynn von Koch-Liebert

Deputy Secretary of Housing and Consumer Services
California Business, Consumer Services and Housing Agency

PANEL - "Outsmart Disaster - Preparing businesses to prevent natural disasters from becoming ongoing catastrophes"

Getting back to business quickly after a natural disaster is critical to the survival of a business and the communities in which they operate. With California’s “new normal” of severe weather and the ever-present risk of earthquakes, fires, floods and mudslides, mitigation and resiliency are particularly important. The Outsmart Disaster Campaign is a statewide campaign designed to communicate risks, provide resources, and call to action businesses and workplace environments across the state with the goal of collectively becoming more prepared to reduce and speed up business recovery

The Resilient Business Challenge is the Campaign’s first “Call to Action.” It is a voluntary, free of charge, action that invites California businesses new to resiliency to “step in” and the more resilient to “step up” to assist their communities and foster innovation. Learn more about the Campaign and hear from businesses and local governments about how the Campaign and Challenge will be helpful to their resiliency goals.

Panelists: Peter Ohtaki, Mayor of Menlo Park and Vice President Enterprise Incident Management for Wells Fargo; Mike Dayton, Deputy Director for the San Francisco Department of Emergency Management; and Jeff Bachhuber, Director Geosciences at PG&E.

Brief Bio on Outsmart Disaster:

Mission: We live in a world more interconnected than ever before. The Outsmart Disaster preparedness initiative aims to equip California communities and businesses with the tools they need to be resilient in the face of natural disasters.

- Translate scientific results from the HayWired Scenario to support policy and action recommendations.
- Provide targeted and user-friendly mitigation and resiliency resources to workplace environments, both private and non-profit.
- Refocus the public narrative around how action and investment is needed up-front to keep natural disasters from becoming ongoing catastrophes.
- Call to action California communities and businesses with the result of being collectively more prepared.

Malcolm Mead

President & CEO
The Mead Group

PANEL - "Planning to Recover"

After preparation and response is recovery. This panel discussion, moderated by Malcolm Mead (Nexis Response) and including speakers Fiona Raymond-Cox (BRMA), Greg Jones (Genentech) and Ron LaPedis (Seacliff Partners International, LLC), will focus on how business recover and review the lessons learned from today's sessions to help us all be better prepared for the next event.